Designed to amplify student advocacy and drive campus turnout, this creative project established a bold, energetic visual identity for Wreck-It HAU—an event hosted by the HAU University Student Council.

The primary creative goal was to construct a highly engaging, unified suite of promotional materials. I developed a striking visual identity utilizing bespoke event logo designs, high-contrast layouts, and vibrant, game-inspired color gradients. Spanning physical print posters and dynamic social media teaser animations, these custom assets successfully captured the attention of the student body and amplified their collective voice.