Created to support an essential campus fundraiser providing online learning resources for students, this graphic design project established a highly empathetic and warm visual campaign.

The primary goal of the design work was to raise awareness and motivate community-wide contributions. I developed a friendly, custom visual system utilizing expressive illustrations, inviting typography, and motion graphics. By translating academic access challenges into clear, digestible visual stories, the resulting promotional materials successfully drove student solidarity and maximized donor contributions.